Well, if the last 30 minutes of my life spent watching Superbowl ads did anything to me, it made me really think twice about advertising as a lifelong career. And this is the good stuff? Come on.
The Worst:
1. GoDaddy - Enhanced / Danica's Shower (In House)
Dear GoDaddy. Your customer service is great, your prices are competitive, and your affiliate program has bought my dinner more than once. But I've got a bone to pick with you. Your advertising. It sucks. Badly. This schlock has all the artistic merit of a puffed up Skinemax softcore porn director whose dreams went the way of his ponytail in 1993. It's not even that it's that offensive ("Oh no, sexism!" *tear*), it's just tasteless and boring. Oh, and doing the same thing two years in a row? Bad reception then, bad reception now.
2. E*Trade - Talking Babies (Grey, New York)
Hey E*trade, I see what you did there. Funny, except one thing. You did this last year, too. Oh, and Bob Clark did it 10 years ago with Baby Geniuses. Next.
3. Pepsi - Refresh (TBWA\Chiat\Day, San Francisco)
What Chiat\Day gave Pepsi was an excellent ad for Coca-Cola, or Polaroid, or General Electric, or something. Nothing about this ad says Pepsi, even the 2 seconds that the product is actually shown. And come on, let's leave Bob Dylan to Victoria's Secret commercials, shall we?
The Least Worst:
1. Coca-Cola - Heist (Wieden + Kennedy, Portland)
Ahh, another W+K Coke ad that has little to do with the product benefits themselves, but lifts the brand to demigod status. Once again, we're given this intangible benefit of Coca-Cola, that is just makes life sweeter. And W+K have presented such a nice fantasy world that I'm starting to forget all about things like Colombia. Ain't it sweet to be an American?
2.Doritos - Crystal Ball (Goodby, Silverstein & Partners, San Francisco)
It's just funny. I already know everything I need to know about Doritos... they are delicious, messy, terribly unhealthy. I guess I just needed to be reminded that they're also f*cking hilarious.
3. Audi - Jason Statham (Venables Bell & Partners, San Francisco)
While I know some of my peers, and my teacher, didn't like this ad, I respectfully disagree with them. It's fun, full of action, features a familiar character, and illustrates the thing about Audi perfect - they are just bad ass cars. I liked the progression through the Mercedes, BMW, (almost) the Lexus, and then to the Audi. All these other manufacturers had their time being the "it" car, and as we learned with Audi's R8 spot last year, they are the best thing out of Germany since Critical Reconstruction. Now, if only those badass German machines ran for more than 60,000 miles...
Biggest Winner:
Goodby, Silverstein, & Partners
The guys know how to make crappy food hilarious, and that's really all it takes to get me to Tom Thumb. Doritos & Cheetos were great spots, Denny's... well it didn't really do much for me.
Biggest Loser:
DDB, Chicago
While their one Bud Light spot was decent (Office), the Bud Light Lime, and Budweiser Clydesdale ads did anything but make me want to drink their beer. The Clydsedale/Heritage ad would have been ok...for a different product maybe. Also, Cars.com? Way to take a great concept and ruin it with the wrong product.
Mixed Feelings
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