Monday, February 2, 2009

Advertising as Art



I love this advert. It's silly and has nothing to do with chocolate. However, I've probably watched this video at least 15 times, and I've listened to Phil Collins' Face Value on repeat pretty much since I first saw it.

Agency: Fallon London, UK




Wow. I get chills every time I watch this ad. It gets the point across, and drives it home HARD. The use of Sigur Ros' Sæglópur (an already extremely dramatic song, used in other ads as well) pulls on your heartstrings as the camera zooms out to see this poor anorexic girl who sees herself in the mirror as a chunky dunker.

Agency: Grey, Stockholm, Sweden




The visual of Emperor Palpatine Osama Bin Laden with a turban full of musicians and a beard full of warriors could belong in a gallery as much as it does in a Samsung ad. It not only advertises a product, but portrays a social statement as well.


Agency: Cheil Worldwide, New Delhi, India




Another use of a cultural icon, this time we are given Race Bannon Monkey-Che, where he seems to have a wide variety of clip art wildlife growing on his head. I'm not sure if this ad is trying to portray the revolutionary as an ape, but this is another example of graphic design that goes beyond the purpose of simply selling a product. The image holds merit on its own, and if the Greenpeace logo was removed, the idea would still come across, once again, as a social statement.

Agency: Greenpeace Australia Pacific, Sydney, Australia

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