So maybe if I watched Gossip Girl and knew who these people were I'd be more likely to OMFG myself, but since I don't, I can just rest knowing that someone out there is OMFG'ing right now because of this.
Agency: StrawberryFrog
Truth is, those cans of Foster's ARE enormous, and after drinking a few, you probably will try writing your own theme song.
Agency: WongDoody
Works for me.
Agency: Secret Weapon Marketing
Remember when all those people died from food poisoning at Jack in the Box? Well this commercial has people dying from eating Jack in the Box while driving. Yeah. Great idea. Now if you'll excuse me I'm off to buy a Jumbo Jack.
Agency: Droga5
Droga rents plane, spraypaints Ecko on plane, pretends it's Air Force One, massive media coverage ensues. Wicked.
Agency: Rethink
Look on the bright side, now you can buy all those things you lost in your other suitcase again, and probably even the plane you flew in on! If you don't bite the dust, first.
The great thing about this campaign is that it's virtually limiteless. You can juxtapose Patron and various debatable perfections until the cows come home, and it might even stay entertaining.
Agency: BBH
So what you're saying is that a loofah isn't a girly thing to have in my shower?
Agency: Wieden & Kennedy
A woman lies alone in her apartment, tossing and turning on the couch, repeating "I'm single and I'm happy", then sighs "How long is this supposed to last". Fade to product shot. That's right, cK One can make you happy!
Agency: Doner
No fair, now I want a Mazda. No, not really.
Agency: Kramer Crasselt
Reminds me of how much I fear throwing the wrong thing down the garbage disposal. If this thing can grind bones, imagine what else it can grind! Uhh... more bones?
By showing something we commonly look through as a safety measure being used backwards, we see how backwards the lives of these abused women are.
Agency: Y&R Frankfurt
For Campbells, Y&R gets to the point: It Keeps You Warm!
Agency: JWT Auckland
Ford's "Balloon" ad was a brilliant nontraditional that garnered much media attention in Australia, including a detailed investigation of the floating car.
Agency: Ogilvy and Mather
Ogilvy shows us the world the way a child playing with a matchbox car sees it.
I'm not sure what this is all about, but the ad definitely has me more interested in the Reproductive Health Bill now!
Agency: DDB Worldwide, Singapore
I love how they put the sticky tack in places where its competitors belong (tacks, scotch tape, etc.)
Agency: TBWA\OSLO, Oslo, Norway
I'm not sure how I feel about this, since images like this started appearing on the internet about a year ago, with sharks, dinosaurs, etc. made of folder icons attacking the hard drives. Maybe being a StumbleUpon junkie is the only requirement to landing a job at TBWA\OSLO!
Agency: 180 Amsterdam
180's Adidas ads are so beautiful, I might start buying their products! Ok, not really.
Agency: Goodby, Silverstein & Partners
Has kind of a cute, Nightmare Before Christmas feel to it, doesn't it?
Agency: Dieste, Harmel & Partners, Dallas
Makes me not want to buy these Cheetos, but it might work for someone.
Agency: GSD&M Idea City, Austin
Cute. That's all I can really say about this one.
Agency: Latinworks, Austin
Grim! I like this campaign, look it up on adsoftheworld.com. I chose to omit one of them.
Coke's advertising has stylistically changed, but the idea is the same. Coke fits in with the beautiful moments in life. While their earlier work tries to pull on your heart strings, the contemporary advertising is more whimsical and humorous.
De Beers Then
Agency: N W Ayer
Now
Agency: JWT
As NW Ayer did, so does Jay Walter Thompson. A diamond is an ultimately useless object, and these agencies have positioned it as a necessity for the engagement rites. You've gotta be some kind of schmuck to skip out on getting a nice (useless, overpriced) diamond for your fiance. Thank you, Ayer.
Volkswagen Then
Agency: DDB
Now
Agency: Crispin Porter & Bogusky
Both DDB and CP+B do a great job at making the Volkswagen seem like the simpler, more reasonable choice (which those of us who have owned Volkswagens/Audis may debate). Great job emphasising the German aspect of the car!
Well, if the last 30 minutes of my life spent watching Superbowl ads did anything to me, it made me really think twice about advertising as a lifelong career. And this is the good stuff? Come on.
The Worst:
1. GoDaddy - Enhanced / Danica's Shower (In House)
Dear GoDaddy. Your customer service is great, your prices are competitive, and your affiliate program has bought my dinner more than once. But I've got a bone to pick with you. Your advertising. It sucks. Badly. This schlock has all the artistic merit of a puffed up Skinemax softcore porn director whose dreams went the way of his ponytail in 1993. It's not even that it's that offensive ("Oh no, sexism!" *tear*), it's just tasteless and boring. Oh, and doing the same thing two years in a row? Bad reception then, bad reception now.
2. E*Trade - Talking Babies (Grey, New York)
Hey E*trade, I see what you did there. Funny, except one thing. You did this last year, too. Oh, and Bob Clark did it 10 years ago with Baby Geniuses. Next.
3. Pepsi - Refresh (TBWA\Chiat\Day, San Francisco)
What Chiat\Day gave Pepsi was an excellent ad for Coca-Cola, or Polaroid, or General Electric, or something. Nothing about this ad says Pepsi, even the 2 seconds that the product is actually shown. And come on, let's leave Bob Dylan to Victoria's Secret commercials, shall we?
The Least Worst:
1. Coca-Cola - Heist (Wieden + Kennedy, Portland)
Ahh, another W+K Coke ad that has little to do with the product benefits themselves, but lifts the brand to demigod status. Once again, we're given this intangible benefit of Coca-Cola, that is just makes life sweeter. And W+K have presented such a nice fantasy world that I'm starting to forget all about things like Colombia. Ain't it sweet to be an American?
2.Doritos - Crystal Ball (Goodby, Silverstein & Partners, San Francisco)
It's just funny. I already know everything I need to know about Doritos... they are delicious, messy, terribly unhealthy. I guess I just needed to be reminded that they're also f*cking hilarious.
3. Audi - Jason Statham (Venables Bell & Partners, San Francisco)
While I know some of my peers, and my teacher, didn't like this ad, I respectfully disagree with them. It's fun, full of action, features a familiar character, and illustrates the thing about Audi perfect - they are just bad ass cars. I liked the progression through the Mercedes, BMW, (almost) the Lexus, and then to the Audi. All these other manufacturers had their time being the "it" car, and as we learned with Audi's R8 spot last year, they are the best thing out of Germany since Critical Reconstruction. Now, if only those badass German machines ran for more than 60,000 miles...
Biggest Winner: Goodby, Silverstein, & Partners The guys know how to make crappy food hilarious, and that's really all it takes to get me to Tom Thumb. Doritos & Cheetos were great spots, Denny's... well it didn't really do much for me.
Biggest Loser: DDB, Chicago While their one Bud Light spot was decent (Office), the Bud Light Lime, and Budweiser Clydesdale ads did anything but make me want to drink their beer. The Clydsedale/Heritage ad would have been ok...for a different product maybe. Also, Cars.com? Way to take a great concept and ruin it with the wrong product.
I love this advert. It's silly and has nothing to do with chocolate. However, I've probably watched this video at least 15 times, and I've listened to Phil Collins' Face Value on repeat pretty much since I first saw it.
Agency: Fallon London, UK
Wow. I get chills every time I watch this ad. It gets the point across, and drives it home HARD. The use of Sigur Ros' Sæglópur (an already extremely dramatic song, used in other ads as well) pulls on your heartstrings as the camera zooms out to see this poor anorexic girl who sees herself in the mirror as a chunky dunker.
Agency: Grey, Stockholm, Sweden
The visual of Emperor Palpatine Osama Bin Laden with a turban full of musicians and a beard full of warriors could belong in a gallery as much as it does in a Samsung ad. It not only advertises a product, but portrays a social statement as well.
Agency: Cheil Worldwide, New Delhi, India
Another use of a cultural icon, this time we are given Race Bannon Monkey-Che, where he seems to have a wide variety of clip art wildlife growing on his head. I'm not sure if this ad is trying to portray the revolutionary as an ape, but this is another example of graphic design that goes beyond the purpose of simply selling a product. The image holds merit on its own, and if the Greenpeace logo was removed, the idea would still come across, once again, as a social statement.
Agency: Publicis
Agency: InterpublicThis ad is a great visu
