Then
Agency: McCann Erickson
Now
Agency: Wieden + Kennedy
Coke's advertising has stylistically changed, but the idea is the same. Coke fits in with the beautiful moments in life. While their earlier work tries to pull on your heart strings, the contemporary advertising is more whimsical and humorous.
De Beers
Then
Agency: N W Ayer
Now
Agency: JWT
As NW Ayer did, so does Jay Walter Thompson. A diamond is an ultimately useless object, and these agencies have positioned it as a necessity for the engagement rites. You've gotta be some kind of schmuck to skip out on getting a nice (useless, overpriced) diamond for your fiance. Thank you, Ayer.
Volkswagen
Then
Agency: DDB
Now
Agency: Crispin Porter & Bogusky
Both DDB and CP+B do a great job at making the Volkswagen seem like the simpler, more reasonable choice (which those of us who have owned Volkswagens/Audis may debate). Great job emphasising the German aspect of the car!
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